![]() You need not worry if you have no built-in ethos or credibility. But, if that same professor were to try to write a paper on quantum physics, her or his educational background would provide no built-in ethos. For example, if a Psychology professor were writing an essay about the psychology of eating disorders, she or he would have strong, built-in ethos. Level of education in relation to the topic may provide some built-in ethos. Some credibility can be, in a way, built-in. ![]() EthosĮthos is a way of convincing your audience of your credibility as a writer. These modes of persuasion will probably come quite naturally to you, but having a strong awareness of how to be most convincing to your audience will help you as you write argumentative essays or prepare persuasive speeches. You will often hear ethos, pathos, and logos referred to as the three modes of persuasion. Over two thousand years ago, a famous Greek teacher, scientist, and rhetorician, Aristotle, taught his students that there were three basic ways of convincing your audience of something-or at least getting your audience to listen to what you have to say. Modes of Persuasion: Ethos, Pathos, and Logosįrom the Online Writing Lab at Excelsior College, Pathos is generally the least respected of the three ethical appeals in the academic community.Pathos provides writers with a tool to get the audience emotionally invested in the message. ![]()
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